Welcome to the world of ZHONG Studio, where creativity knows no bounds and sustainability reigns supreme. Founded by our Creative Director Hongjie Zhong in 2023, our London-based fashion label is renowned for its uncompromising and extravagant pieces that push the boundaries of style.

At ZHONG Studio, innovation is our driving force. We thrive on pushing the envelope, embracing extreme silhouettes and unconventional materials like waste metal and plastics to craft mesmerizing one-of-a-kind designs. Inspired by the dynamic interplay of East Asian and Western influences, our collections exude a captivating fusion of cultures, often flirting with darker undertones and subversive themes.

Central to our ethos is the exploration of gender fluidity in menswear. We challenge traditional notions of masculinity and femininity, celebrating the beauty of diversity and embracing the inherent complexity of human identity through our designs.

Our commitment to sustainability is unwavering. We lead by example, meticulously sourcing the majority of our materials from upcycled or deadstock vintage fabrics and crafting each piece with care in London. This not only reduces our environmental footprint but also ensures that each creation holds a unique story of renewal and creativity.

In addition to our sustainability efforts, we are deeply invested in serving the queer community. Recognizing the need for greater representation and inclusivity in the fashion world, we have created a safe and affirming space where individuals of all gender identities and expressions can find empowerment and celebration through fashion.

Join us on our journey as we redefine the boundaries of fashion, one sustainable and inclusive creation at a time.