BRITISH FASHION COUNCIL
GRADUATE REVIEW
ZHONG STUDIO
LOCATION: LONDON, UK
UNIVERSITY/COLLEGE: UNIVERSITY OF WESTMINSTER
SPECIALISMS: TAILORED MENSWEAR / GENDER FLUID (UNISEX) DESIGN
ZHONG studio is a London based fashion label with a focus on silhouette and sustainability. Most garments are made with recycled fabric and materials. Many pieces are one of the kind. ZHONG studio created a dialogue surrounding the relation between East Asian culture and Western influences. Zhong navigates subcultures having lived and worked in 4 different countries. The label explores gender fluidity in menswear fashion, sometimes finding a balance, other times evoking an imbalance between muscularity and femininity.
